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Festival of Marketing

Marketing doesn’t cost, it creates: How marketers are changing companies and cultures

Marketing doesn’t cost, it creates: How marketers are changing companies and cultures

Marketing champions Cheryl Calverley and Helen Edwards say marketers have “lost pride in what they do and contribute” over the years, and that needs to end, outlining five ways marketers can make a difference.

Marketers are increasingly apologizing for their role in society and everything they do for business, and that needs to stop, two industry leaders said.

“At some point, we stopped being proud. We started feeling ashamed. We started apologizing for what we did. We started trying to sell people products that would improve their lives, trying to create ads that inspired and engaged society. , trying new things and new media channels.” Marketing Festival: Transformation.

To address marketing’s perception problem, Calverley joins Marketing Week columnist and Passionbrand director Helen Edwards to share five ways marketers and marketers can transform businesses, thereby improving their standing in business and society at large.

From innovating and changing attitudes to creating markets and boosting the economy, two marketing heavyweights share how marketers can make a real difference to ensure pride in the industry pays off.

“It’s a great thing to never forget that marketing is about business. It’s good for society, it’s good for the economy, it’s good for jobs, it’s good for livelihoods, it’s good for the world,” Calverley added.

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