The Future of Brand Storytelling and Content Marketing: Embracing Authenticity and Personalization

The Future of Brand Storytelling and Content Marketing: Embracing Authenticity and Personalization

As the world becomes increasingly digital, the way brands tell their stories and market their products is evolving. In the past, a one-size-fits-all approach to marketing may have worked, but consumers today demand more authenticity and personalization. To be successful in the future,

Marketing doesn’t cost, it creates: How marketers are changing companies and cultures

Marketing doesn’t cost, it creates: How marketers are changing companies and cultures

Marketing champions Cheryl Calverley and Helen Edwards say marketers have “lost pride in what they do and contribute” over the years, and that needs to end, outlining five ways marketers can make a difference.